ACTA is…

I have written a lot about ACTA mostly in my other blogs. But this little film distills it’s into an easily digestible morsel which beautifully explains what the fuss is all about.

It’s important to spread the word.

ACTA Stop the Kraken

For free software users I’ve loaded the highest quality
ogv version I could get here

along with a smaller version here.

And this is the transcript of the text from the film.

Or you can watch it on YouTube http://www.youtube.com/watch?v=qlFyoEKV0dE

[Thanks Wayne & ppi!]

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OGG transfers via TinyOGG
Released under a Creative Commons
Attribution Non-Commercial Share-Alike License (CC by-nc-sa)
Credits:
Video & Audio: Anonymous
Music by Wasaru – New Andromeda Theory

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Creative Freedom

NOTE: although “published” I will be working on editing & adding to this post through the day.

Bill C-32 would lock up my novel

Copyright is a big issue for me, and seems to crop up more often than not all through this, my personal blog.
Because of Bill C-32 and ACTA, my Oh! Canada blog also has an increasing number of copyright posts. And of course since copyright is being used to attack net neutrality, it also features in my tech issue blog StopUBB.

As my personal Software Freedom Day initiative I’ve decided to begin compiling a list of important information about copyright law. As a writer, I am passionately opposed to Bill C-32, the supposed copyright reform currently before the Canadian Government. Written as though by foreign special interest groups, if passed Bill C-32 will place horrendous barriers to Canadian artists, musicians, filmmakers, writers, citizens, and students through it’s ironclad protection of DRM/TPM.

This law will make it possible to stop anyone who uses the Internet or other digital means to distribute/disseminate/share their own creative work. Currently 30% of the Canadian recording Industry is Independent of the big labels. This renaissance of Canadian culture could be stopped dead by Bill C-32. This is bad.

For me personally, passage of Bill C-32 would impede my ability to self publish and distribute my novel.

Copyright Links: Bill C-32

My initial StopUBB summary: Copyright Modernization Act: Bill C-32

One of the leading copyright authorities and resources is the University of Ottawa’s Professor Michael Geist who always makes available a good translations of copyright legalese that might be used to choke Canada’s creativity.

Russell McOrmond is my other leading source for copyright information and analysis although he’s not a lawyer, he is very knowledgable about copyright issues. McOrmond’s Digital Copyright provides a Conservative Copyright Bill C-32 page which guides visitors through the Copyright Bill C-32 issues.

Practicing Canadian IP Lawyer Howard Knopf provides insight into copyright law in his blog Excess Copyright

Like me, Wayne Borean is affected by copyright issues on a number of fronts. He’s been putting together some excellent material in the copyright segment of his blog Through the Looking Glass.

Other Great Sites that discuss Copyright issues:
Question Copyright
Project Gutenberg News
Gutenberg Canada
boing boing
Public Knowledge
Knowledge Ecology International

reportage

TechDirt always has lots of good coverage, but I particularly liked this one TechDirt: Canadian Music Industry Spokesperson Claims User Generated Content Supports ‘Piracy’ since this is what I believe to be the real purpose: to stop people from putting their own content online. The growth of independent creativity is cutting into the bottom line of powerful corporations.
Jesse Brown is a good resource in general; this copyright podcast highlights the idea that Canadians are tired of fighting the same issue over and over again.Search Engine with Jesse Brown: Audio Podcast #43: So Bored of Copyright
CBC online is the only mainstream news media to cover StopUBB issues. Along with the other mainstream media they seem willing to cover some of the Bill C-32 issue, although none of them seem willing to cover ACTA. I think C-32, the UK Digital Economy Act ( DEAct) and the American Digital Millenium Copyright Act (DMCA) are all “warm-up acts for ACTA. One of the key stumbling blocks to completing the ACTA negotiations is that each country will have to alter domestic law in order to be able to ratify it. The DEAct succeeded remarkably well in passing domestic law even worse than ACTA requires, which is why UK

It is disturbing that this has been revealed: Michael Geist: “We Don’t Care What You Do, As Long as the U.S. Is Satisfied”

Michael Geist: DMCA-Style Reforms: “Not a Reasonable Policy To Foster Innovation or Respect for Copyright”

Unexpected Effects

One of the byproducts of laws like this one that have been playing out in the UK (Digital Economy Act) and the USA (DMCA) has been the rampant often specious lawsuits which often have no merit, but can be very profitable when used to extort people into settling them from fear. We can assume that this is one of the things Canadian will have to look forward to as well.

Of course since these negative effects have already happened as a direct result of the American DMCA and the UK DEA, should the Canadian government pass Bill C-32 it will be way past “unexpected” when the same effects ensue here.

Which is why I wanted to include this link The RIAA? Amateurs. Here’s how you sue 14,000+ P2P users

Why I don’t Like DRM:  DRM is BAD

ACTA

Thank you, Nina Paley, for this cartoon which made my day:

CC is for Creator’s Choice

I am amazed at how quickly technology has progressed to the point where we have the tools to inexpensively create and share all types of media.   I think we may be at the point where the most expensive aspect of creating a piece of artistic media is the human labour.   When I went to school for Media Arts (film, video, audio, a/v) that certainly was not the case. The equipment was expensive: we could sign out Nagra sync sound recorders that I recall cost a great many thousands of dollars, particularly for struggling students. But the cost of Film stock was very very expensive.

film

Which is why I was so incredibly impressed with filmmaker Robert Rodriguez‘ Cinderella tale of becoming a feature film director. His ingenuity allowed him to make El Mariachi for much less than the going rate if making a movie trailer.

Rebel without a Crew: Or How a 23-Year-Old Filmmaker With $7,000 Became a Hollywood Player was terrific.  Not just because the book is as well written a “making of” as you’re likely to find, but because young Rodriguez figured out how to become a feature film maker by thinking outside the box. He bypassed the crushing weight of the most expensive part of film making: the cost of film stock and prints for distribution.

[Even cooler, Rodriguez was willing to talk about it and share his insights with other filmmakers in an attempt to help those coming after.]

As it happens, the digital revolution which followed substantially lowered the barriers to entry and today digital imaging is the next thing to free. Movie theaters are switching to digital transmission for the same reasons.

[Note to filmmakers: You can still learn lots about film making from Robert Rodriguez' Film School Shorts.]

music

It used to cost tens of thousands or perhaps even hundreds of thousands of dollars to outfit a music recording studio.  So naturally cutting a record was a pricey affair.

Once all the tracks were laid down and mixed you had the associated costs of artwork, pressing and distribution. An expensive proposition.

But just like the film world, media technology has gone digital and today, if you’re organized, it is possible to cut a full length commercial CD in a professional studio for around a thousand dollars. A tech savvy musician can DIY commercial quality product in their basement for next to nothing.

the written word

Big changes are afoot in the world of newspapers and magazines.   It used to be that the only market for short fiction and nonfiction articles used to be newspapers and magazines (with the occasional second life collected in book form). Like the music and movie industries, magazines and newspapers were in business by virtue of owning the infrastructure (print facilities and distribution).

The same was true of book publication. Certainly publishers have editorial staff. They employ readers and editors and typesetters. One of the best books I’ve read on screenwriting was written by Syd Field, a Hollywood reader who distilled what he learned as a reader into practical writing advice in a book called Screenplay.

The editorial staff edits and assembles the product. One important function they have traditionally provided was to filter out the very best material.  And never forget that the addition of editorial input often improved the work.   Traditionally there has been lots of expertise in the publishing industry, but the bottom line was always that the guy who owns the presses and the distribution network is the guy in charge. The most brilliant book editor could always be over ruled by the publisher. (Or the publisher’s girlfriend.)

There is great deal of turmoil in all types of publishing today as the entire world has been altered by the Internet and the accompanying technology.

media evolution

In real terms this media revolution– not just for film or music but photography, writing, software and art– really anything that can be digitally reproduced — has made it possible for pretty much anyone to be a media creator. The monetary costs involved boil down to the initial outlay necessary for equipment and digital storage. After that the outlay is minimal

I remember when a blank video tape cost $20. That could hold one movie you taped off TV.   Of course that was back in the day when the cable companies encouraged Canadians to use this new technology to “time shift.” Today that’s one of the many diverse activities that are lumped together under the umbrella label of ‘piracy.’

About ten years ago or so I remember my sister had an unimaginably huge hard drive – far and away the largest of anyone I knew — on her computer. Today that 2 gigabyte drive is laughably tiny. At this point 2 gigabyte flash drives are routinely used to transport assignments between school and home (and probably at the low end).

And now I just read Michael Hart‘s observation about his seventy five dollar “terabyte pocket drive” (for books digitized by Project Gutenberg) that is:

no larger and not much heavier than a book, and it will hold 2.5 million such books in .zip format.”

–Project Gutenberg: Timeline Events

One of the interesting things I’ve learned about recently from Wayne Borean’s excellent series on Copyright in his Through the Looking Glass blog, where Wayne describes this kind of revolutionary technology that changes the way the world functions as a “Disruptive Technological Change“.

Add the Internet to the mix and you have a perfect distribution medium that’s virtually free.
[With the proviso that net neutrality is protected Internet access won't be degraded via 'throttling' and and carrier/ISPs won't be able to price it out of the range of ordinary people with Usage Based Billing.]

This means we’re living in a world where we can all create.

Under Canadian copyright law any art we create is automatically protected under copyright law.

Since we all have the ability to be both content creators and distributors as well as content consumers, every citizen needs to have a say in the copyright debate and the eventual revision to our copyright laws.

Copyright = All Rights Reserved

all rights reserved

The thing about art and culture is that it is for sharing.   I can’t think of any art in any medium that is created out of a vacuum. Everything is built on something else. This has been going on since the beginning of time.   Before we had written words, verbal histories were handed down.

We are all informed by our culture; all creators are influenced by others.   Everything we learn, everything we see, hear, feel and touch goes into our experience pool and will have an effect on our creations.    Shakespeare’s plays are re-mixes of other works,  and today we would call the Brothers Grimm Fairy Tale aggregators.    In their day they had to physically travel all aver Europe to gather up all the best stories.   Today we just need a good search engine and enough bandwidth to get it done.

A standing joke firmly rooted in reality is that the only way to sell a movie idea to Hollywood is by comparing it to another.

And have you ever noticed that an overwhelming majority of Disney theatrical feature films are based on stories in the public domain?

Corporate agendas have been pushing for increasingly rigorous copyright law, detrimental to creators.   What’s good for a corporation that controls copyright is not necessarily good for the artists who created the copyright work. As a creator I think copyright terms we have alone in Canada are seriously detrimental to creators.

Which is why I am extremely grateful for the development of Creative Commons Licenses that offer creators a variety of alternatives.

Creative Commons licensing is a marvelous tool that allows creators to get around the detrimental and restrictive aspects of copyright law. Creators can release their work in the way that they want to.

The reason I love Raffaella Traniello’s film so much is  because it does such a good job getting the message across.   Every song I’ve heard, every movie I’ve watched, every picture I’ve seen, every bit of  art I’ve ever been exposed to, everything that has danced across my senses has been absorbed and makes me who I am.   The creativity of others has become part of my life experience, and as it’s distilled through my unconscious and forms the basis of my own creativity.   No art comes out of a vacuum;  it collaborates with a culture.  Art needs to share and be shared, which is why I believe that the current copyright law has already gone too far.

Creative Commons License = Some Rights Reserved

Some Rights Reserved

Creative Commons defines the spectrum of possibilities between full copyright and the public domain. From all rights reserved to no rights reserved. Our licenses help you keep your copyright while allowing certain uses of your work — a “some rights reserved” copyright.

– What is CC

Copyright terms constrain other creators.

I try to generate all the images for all my own blogs, but sometimes that simply isn’t possible.   At this point with everything that’s happening in copyright law around the world, I’m less inclined to want to use “fair dealing” images; particularly as what is covered may well change.  So any time I do an image search,  I search for Creative Commons licensed Images. When searching either Google Images or Flickr Images you can select “advanced search” and choose “labeled for reuse”. Most if not all images in Wikimedia Commons are released under a CC license. And now the Creative Commons search page can direct your searches as well.

Attribution (cc by)

This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered, in terms of what others can do with your works licensed under Attribution.

Attribution Share Alike (cc by-sa)

This license lets others remix, tweak, and build upon your work even for commercial reasons, as long as they credit you and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use.

Attribution No Derivatives (cc by-nd)

This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.

Attribution Non-Commercial (cc by-nc)

This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.

Attribution Non-Commercial Share Alike (cc by-nc-sa)

This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Others can download and redistribute your work just like the by-nc-nd license, but they can also translate, make remixes, and produce new stories based on your work. All new work based on yours will carry the same license, so any derivatives will also be non-commercial in nature.

Attribution Non-Commercial No Derivatives (cc by-nc-nd)

This license is the most restrictive of our six main licenses, allowing redistribution. This license is often called the “free advertising” license because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.

Creative Common Licenses don’t replace copyright law, they work in conjunction with existing copyright law.

A Creative Commons licenses allow creators to tailor the license to balance their comfort level with the needs of their project.

The greatest thing about Creative Commons Licensing is that it gives choices back to creators.

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Image Credit:

Robert Rodriguez photograph under a Attribution Sharealike (http://creativecommons.org/licenses/by-sa/2.0/) by Thomas Crenshaw

Lynn Russwurm’s photograph “The Laurie Bauer Singers in recording studio – circa 1970s” used with permission

Raffaella Traniello video under an Attribuzione 2.5 Italia license

Charles Robinson illustration of Oscar Wilde’s “The Nightengale and the Rose” is in the public domain; one of many great works preserved via digitization by Project Gutenberg

“Cory Doctorow” photograph by Joi Ito under a CC attribution (cc by) license

“Sita Sings the Blues” Nina Paley – Creative Commons CC BY-SA

“Hallo Fräulein” cartoon oreillyblog cartoon (CC) BY-ND dyfa 2009

Ahead Stop image by XKCD. CC BY-NC 2.5

Performous Songs: Jonathan Coulton Collection available for legal download ZIP file (240 MB)under Creative Commons Attribution Non Commercial Share Alike License (cc by-nc-sa) via Performous Songs

“Big Heads” aka The Oxfam G8 Big Heads at Big Letters Performance by Oxfam (by-nc-nd)

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Weeds

The weeds have taken over the yard. This isn’t just a dandelion or two, it’s a forest of weeds. Waist high might be livable, well for her anyway, but some of these are taller than he is. The state this yard is in no one can get any use from it.

Well, he thinks, she’s lucky to have a good neighbor like him. He uses his clippers to prune the flowering shrub that’s overgrown and begun to block his entrance to her yard. He doesn’t know what they’re called, but the little white flowers smell quite nice.

Instead of tossing them on the pile he carries the armload of cuttings back up to the kitchen and puts them in a vase. He’ll have to look up the name later.

Back at work, he notes the foliage and brush is so thick she probably can’t even get down to the composter by the shed. Hoping his pruning shears are equal to the task, he hacks away at the overgrown rose bush. There are branches going every which way, and the thorns are really quite merciless. Damn. He pulls off her glove to suck a bleeding finger. He’ll need thicker gloves for this.

The sun beats down on him, sweat trickling between his shoulder blades as he plants his hands on his hips and surveys the enormity of the job. He mops his forehead then shakes his head at the stand of ragweed that encroaches the Muskoka Chairs ranged around the fire pit. As he gets closer he notes the presence of creeping charlie intertwined in the closest chair. Those chairs cost a bomb. What’s she thinking of to let it all go to hell like this? I guess it’s just been a bad time all around.

And the decaying wooden ladder propped open at the entrance to the garden plot has some kind of vine climbing all over it, a giant strain of creeping charlie maybe? Could be that stuff called kudzu. Or is that just in Florida? No matter, it is an eyesore. She ought to have burned the decrepit ladder in the pit last fall, it will be devilishly difficult to get it out now. Maybe a machete?

What a mess. So much to do, so little time. Well, physically shifting everything would take far too long. Maybe he better check the shed. There is probably still some pesticide in there. That will help soften things up, make it easier to clear out.

Returning to his own yard, he smiles at the uniform expanse of lawn and the precise placement of flowerbeds along the side, the picket patch of vegetable garden enclosed behind a freshly whitewashed garden fence that keeps the predators out. The ornate birdbath sits unused under a tree near the freshly filled feeders. He’ll get that woman’s yard looking just as good.

It’s what any good neighbor would do.

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I wrote this bit of flash fiction for this weeks #storycraft challenge. Family things have kept me hopping so I’ve been forced to miss the last few.

This week’s “Antagonists” challenge was to write a scene in which an antagonist acts against the protagonist, from the antagonist’s point of view. I chose 3rd person intimate to get right inside the mind of the antagonist to understand all their motivations, one of my favorite things about writing!

Does it play?

Why CanCon Hurts Canadian Culture [part 3]

The times they are a changin’

The Canadian Recording Industry Association (CRIA) is dominated by Warner Music Canada, Sony BMG Music Canada, EMI Music Canada, and Universal Music Canada. To many people this is “the Canadian Recording Industry”.   These companies may technically be Canadian but in reality they are branch plants.

The CRIA companies have long dominated Canadian airwaves. They work hard to fullfill that 35% Canadian Content requirement. After that’s done the remaining 65% of the Canadian radio dial can be filled with recordings conveniently provided by the American mother companies.

Except the nature of the recording industry has changed; more and more Canadian artists are choosing not to sign with CRIA companies, instead opting for Independence.

The Way the Music Biz Was

Although sound recording technology came into existence in the tail end of the 19th Century, it really only became established through the 20th Century. Although the music recording industry began as a wealth of small companies, the competition as they jockeyed for position and power led to mergers, eventually winnowing them down to a mere handful of companies. In this way recording companies achieved a kind of corporate oligarchy based not on wealth or bloodlines but on market domination due to control of the distribution system.

Under the old fashioned music industry regime, a record company would decide to “sign” an Act. The Act would of course be over the moon because they have been “discovered”. They are going to be famous. What’s not to love?

Suddenly, the Act feels like they are at the center of the universe. People are buzzing about them. THEY are the buzz.

Naturally the record company calls the tune, by virtue of their “expertise”. The record company makes all decisions: where to book the Act, how to “package” it. Does the Act need new costumes, or a new look? New wardrobe. Publicity materials. Promotional parties. Press junkets.

You can’t be a recording artist without a recording. The Big record companies don’t stint, it’s first class all the way. When the Act walks into a major recording studio to record that first album they rack up big expenses. This stuff isn’t cheap you know. Maybe re-recording from scratch if the music company exec doesn’t think it’s good enough. Once the mix is right, press it onto disks, print sleeves, ship it out to radio stations and record stores. And of course don’t forget the advertising. Take it on tour. Woo the radio stations with interviews and hand out promotional copies along the way. The Act makes appearances at record stores and shopping malls. Airtime is key, so that people know who the Act is, so the Act’s sound becomes known. That’s how fans are made. Then the Act can sell albums and fill seats in the venues to be played on the Act’s tour.

Today Erica Ehm is the Yummy Mummy and JD Roberts traded in his mullet to be a CNN Anchorman

then came rock video

A whole other media to woo. Suddenly the Act can’t make it without shooting a video. In the early days, a few groups took the bull by the horns and made their own rock videos, putting themselves in the public eye without benefit of the recording Industry.   Promote it to the VJs on Canada’s Much Music and MTV. Advertise. Giveaways. Contests. Interviews. Then the tour.

A big part of the deal was that the record company provides the Act wider exposure than they could manage on their own. Initially this meant nationally, but as the distribution networks grew and grew it became global.   The Act would have to agree to sign over some or all of their music copyright to the record company.   In exchange, the music company would record and promote the Act.

Although all the expenses associated with touring are paid for up front by the record company, in actuality the musical Act is generally contractually obligated to pay it all off out of the proceeds.  Even though the music company makes all the decisions, the Act ultimately pays for it all over time.

[And no, I'm not making this stuff up. You can read about singer-songwriter Janis Ian and her gripping article "Internet Debacle" in this week's  Through the Looking Glass (can you say "indentured servitude") or the incredibly astute number crunching in the transcript  "Courtney Love Does the Math" at Salon.com]

And the downside?   Well, the record company might decide that the Act isn’t going to make it big after all.

Maybe the fans aren’t into the Act as much as was hoped. (Even if what the fans don’t like is the “new look” dictated by the record company.) Whatever the reason, if there isn’t a big enough turnout at the bookings sometimes “the buzz” just fizzles.

Or the Act’s CD isn’t selling as well as the company wants it too.  Big labels sink big bucks into recording and it all has to be recouped.

Or perhaps its just that the exec who signed the band got the axe. The successor certainly won’t want to make the Act into a hit and make the predecessor look good.

So the company decides not to throw good money after bad.  The company has sole discretion over promoting the Act.  They can stop at any time. Remember, it was their contract, their lawyers. Everything is in the company’s favor because they were in a position of supreme power when the Act signed.

For whatever reason, even if the record company didn’t promote the Act as aggressively as they might have, even if the Act’s recordings are sitting unreleased on a shelf somewhere, the fault can be entirely due to company mismanagement but the recording company continues to own and control the Act’s music.

Of course the record company doesn’t do anything so foolish as give the copyright back.   If the Act decides to tour on their own, or just take a regular gig at a local blues bar, they still owe a piece of the action to the record company.  If the Act decides to put up a web page, they have to get permission from the company before they can give their own music away for free.

The Act will be paying the record company back, no matter how long it takes, for out-of pocket expenses.

After signing with the record company, all decision making power has traditionally been with the record company. They hold all the cards going in to the initial negotiation.   If the Act didn’t agree with the contract terms, they didn’t get a contract. The record company had total discretion in how long or how hard they will promote the act.   Even if it’s a matter of hours, they still hold the copyright.

Why would musicians sign up for this?

The music companies held all the marbles.  Especially as the media companies became more and more centralized, the reality is that they controlled distribution.

And, well, musicians are artists.  Very few artists want to do business.  Mostly artists want to create art.   A record contract was the holy grail.  The company would handle all the annoying details and let the artists get on with making music.   And in fact that’s how it worked… at least for the headliners.

If you were a musician and wanted to cut a record and get it played on the radio and distributed in record stores, you had to be aligned with a music company. If they didn’t take you on, you were out of luck. It was just about the only way to be successful (ie. to be able to make music without having a day job).

The only Canadian musician I know of who became a star without a record company in the fifty years before the Internet was Canada’s Stompin’ Tom Connors.

It wasn’t easy. A single man with low expenses, Stompin’ Tom worked hard, and paid to make his own recordings while traveling the length and breadth of Canada gathering experiences and regional tidbits from which to fashion his music.   Constantly touring he sold his own records wherever he performed. Stompin’ Tom built up a following across Canada one record at a time.  Eventually he became a star in spite of the big music companies.   And today Stompin’ Tom Connors is enough of a Canadian Icon to have graced the face of a Canadian stamp.

Now, if music was just an ordinary career, like, say, ditch digging, once the Act plateaued or plummeted, the act would get career counseling, maybe go to college, or become a landscape architect and move on.

But music, like any art, is not so easily shirked.

If you’re an artist, you create art

Artists want their art to be out there… they want to be heard.

Just because the record company you signed with holds all the marbles, it doesn’t mean you stop making music. And the record company that holds the copyright continues to make money from the Act, long past the point where they are actually doing anything to promote or distribute the Act. Musicians make music. You keep on keeping on. The Act continues plugging away, performing. Maybe even recording on their own nickel. It may take decades but a following can be built.

Copyright law is different depending on where you are. Sometimes there have even been cases in this modern world where acts have gotten free of the record companies. American copyright law provides for the return of music rights to the actual creators or heirs starting in 2013. I’ve not heard of anything similar for Canadian artists. Still, the record companies continue to wield an extraordinary amount of power.

Scottish performer Edwyn Collins never gave up control over the copyright to his own music. As an Indie musician he set up a MySpace page where he was making his music available for his fans to download. Or at least he was until suddenly an erroneous take-down order resulted in MySpace taking down Edwyn’s music, preventing him from sharing his hit song A Girl Like You.  Yet Edwyn Collins was the rights holder, the record company was not.  Because of the traditional power invested in the major recording companies, MySpace did what they were told by the record company even though the record company had no legitimate claim to Edwyn’s music. (One of the bad things about the DMCA; no proof is required.)

Edwyn Collins had to fight to get the right to put his own music on his own MySpace page.

“[We are] aware of who the biggest bootleggers are … It’s not the filesharers.”

~ Grace Maxwell, Edwyn Collins wife/Manager, Guardian: Edwyn Collins stopped from sharing his music online

The 21st Century

Advances in modern technology means that it no longer costs hundreds of thousands of dollars to set up a professional recording studio. Even more important, the advent of the Internet has brought economical and easy global music distribution. Suddenly, within the last 15 years, it has become possible for musical acts to get out there and create their own music and distribute it themselves– without having to sell their souls to the record company.

Sure, it isn’t free. It still costs money to cut an album, but it’s doable. A major label thinks nothing of sinking twenty or thirty thousand dollars into recording an album. Thing is, it no longer has to cost that much. Professional musicians can record an album in a commercial studio these days for around one thousand dollars. If you possess the home equipment and recording/editing software along with a bit of technical expertise it is more than possible to record your album at home for next to nothing.

Yes, you’ll probably still need your day job. You are unlikely to become a star overnight. Marketing and promotion is a very big job, even with the power of the Internet. But if an act chooses to record their music Independently, first and foremost, they retain title to their music.

An Independent does not have to give up their copyright.

The Independent gets to make all the decisions about how their money will be spent on promotion and distribution. The Indie decides where to perform. One new way of marketing many artists are following is to distribute their music free under Creative Commons Licenses. Artists give away their art because they need exposure to grow an audience. Art must be out there.

Adding the Internet to the mix makes it possible for artists to distribute their work for next to nothing. They can make their music available for free in online venues like MySpace or allow downloads through the Pirate Party of Canada Tracker or ideally on their own webpage.

When independent artists begin to make a name for themselves, they don’t want to spend time they could be spending on their music selling and promoting the act.

It would have been really clever for the “traditional” record labels to alter their business models to embrace these new successful independents. But that would mean giving up absolute power and dealing with them equitably. Instead they are pretending nothing has changed and attempting to legislate anti-progress (with laws like the American DMCA, and the even worse Canadian version currently misleadingly titled “Bill C-32 The Copyright Modernization Act”). Since the “dinosaur” companies aren’t able or willing to serve the needs of the next generation of musicians, new independent record labels are coming into existence to fill the need.

the new music business

Before the Internet, pretty much the only distribution channel open to musicians who cut their own records was to sell them at their performances. Or through mail order. Last November I was surprised and impressed to read an article in This Magazine that 30% of Canadian recording artists are recording Independently. Before the existence of the Internet, that number was closer to zero. It’s especially amazing when you consider the Internet has been been publicly accessible for less than twenty years.

Even more interesting to me is that Canadians are leading the world in this exodus away from the established record labels. Why would our musicians be turning their back on the traditional recording companies in such numbers? Could it be for the freedom?

Some acts like Canadian musical comedy group The Arrogant Worms have a Music Page on their website so you can listen to their music, and choose to download a single song, an individual album, or their entire catalogue. They also have a video page, where they feature fan videos of their music, a clear indicator that they support fan remixes and understand the importance of the internet.

Free & Legal Music downloads, DRM free, Thorny Bleeder Records

You can also purchase Arrogant Worms material
direct from their label Maple Music, whose website provides an internet presence or a virtual home for a large number of Independent Canadian recording artists.

Alert Music Inc. provides management or a label, or both. Labels like this one are coming to exist and thriving with a small roster of clients. This young company makes use of internet tools to promote their clients: you can find many Michael Kaeshammer clips on YouTube, for instance.

record label replacement companies?

As more performers opt for independence and become established the need for flexible support is increasingly provided by start ups offering the kind of support available to name artists from labels in the last century.

bit torrent download available via the Pirate Party of Canada

This shift has been made necessary by the big record labels inability to adapt to 21st century conditions.

Thorny Bleeder Records is an online label that makes music available for download — music that is free and legal, as well as DRM free — from their site. If you like it, you have the option of paying what you choose into the “tip jar” to support the artists of your choice. They also offer compilation albums for download through the Pirate Party of Canada’s “Pirate Tracker”.

Thorny Bleeder Records has also launched an Artist Services division. “We’re a new kind of ‘Record Label Replacement Company’,” Brian Thompson jokes, “offering a range of services to replace the old-fashioned style of a record deal. We’re here to help new bands have their music heard by the public, without having to wait and be discovered by the increasingly tight and inward looking circles of the music industry.”

—Thorny Bleeder Records ‘About Us’ page

Although originally signed to a major label, Julie Crochetière has chosen Independence. Going out on her own Julie Crochetière began with an EP which she followed up with her exquisite debut album “A Better Place,” both available through Maple Music. Her first album produced the hit single “Precious Love”, and she’s bringing out her new album Steady Ground this fall. She’s just released the first single, “Tomorrow” which can be heard on Julie C’s MySpace page pr purchased at iTunes. Crochetière is making good use of the Internet for both promotion and distribution, using the name @juliecmusic on Twitter and MySpace.

• Julie Crochetière’s Official Site
• Reverbnation
• Maple Music
• My Space Page
• Facebook Page
• Julie Crochetière Wikipedia Page

Allison Crowe is another Independent artist who has been recording and distributing music with her own Rubenesque Records label starting in 2001. Her music has been available through increasingly open Creative Commons Licenses, and probably accounts at least in part for the wealth of fan made videos available online. Allison Crowe’s utilization of the new technology and distribution models available is quite comprehensive. She is making very good use of the Internet:

• Allison Crowe official site
• Allison Crowe at MySpace
• Allison Crowe @ Last.fm
• Allison Crowe on Youtube
• Allison Crowe blog
• Podsafe Music Network
• Allison Crowe at Pandora
• Allison Crowe discography MusicBrainz
• Allison Crowe official UK site
• Allison Crowe at Jamendo
• Allison Crowe on Whole Wheat Radio
• The Ruckus – Audio Interview with Allison Crowe from October 2008
• Allison Crowe Wikipedia Page

Clearly the Canadian Music business is entering a golden age. More Canadian music s being made, recorded, shared and sold than ever before. Canadians are having no trouble marketing ourselves– and our culture– around the world.

Best of all, no one is bemoaning the lack of a ‘Canadian Identity’

as they did in days gone by, because Canadian voices are raised and our culture is flourishing in this digital age.

I haven’t seen the MAPL designation any any CD in quite some time. Have you? In the same way that CRTC CanCon regulations have made Canadian music an undesirable brand on the radio, the TV CanCon regulations have ensured that:

the absolute least “Canadian content” possible makes it to Canadian TV.

Because you can be sure that although the quotas may be met they will never be exceeded. The excellent Canadian series Less Than Kind took years to get on air. So although home grown Canadian programs are good, getting them financed can be a herculean task which is not helped by CanCon.

Canadian Content regulations are essentially a quota system.

If there MUST be a quota system…

… the only way it might benefit Canadian culture would be is if the quota is very high.

Which is not what we have in Canada.

90% should be the absolute minimum, although 95% would be better still. This would eliminate airplay for all foreign recordings except for the very best.

Once the merely average foreign content is removed from our airways, there would be much more air time available to a much wider range of Canadian artists. This would give Canadian artists a better forum from which to reach their audience. At least domestically.

The result of having low quotas for radio airplay has actually suppressed the Canadian recording industry. It was a message to Canadians that Canadians were simply not good enough to compete, which is ridiculous. In practice, one the quotas were filled the other 65% of Canadian airwaves were populated by anything else. It didn’t have to be particularly good, it just had to be not Canadian. The result was a ghettoisation of Canadian recording artists.

If we are going to have Canadian Content regulations, they need to be applicable in every cultural area, not just radio and television. If we regulate some, we must regulate all. Otherwise it has all the effectiveness of a partial embargo. Canadian Content would have to apply to everything: books, magazines and movie theaters. Not to mention public education.

Of course it would be really difficult at first. There would certainly be growing pains. The first few years would be dismal, sure, but eventually we would be left with enough of a percentage of good CanCon to make it worth it. After all, a guaranteed market would keep our best and brightest creators home.

Except.

What we’d be is isolated. Our best and brightest would be denied access to the best and brightest from around the world. And if we close our gates on the world, most of the world will surely reciprocate.

The thing is:

Everything is a remix.

Mushrooms may grow well when isolated but the best art does not come out of a vacuum. In many ways the Internet has been breaking down the artificial barriers people put up to isolate ourselves. More than ever before we are reaching out and offering our culture to the world, while at the same time having the opportunity to experience the best the rest of the world has to share.

As recently as 2007 people were talking about imposing CanCon regulations to the Internet. Casey McKinnon, Galacticast podcast creator most emphatically came down against CanCon in her blog.

The very idea of extending CanCon to the Internet was roundly dismissed by those in the front lines because it would not help. It would be bad for Canadian culture venyures. And Canadian culture is doing quite well at present, thanks in no small part to the Internet.

You can’t legislate culture.

The most any government can do is to support culture.

Traditionally investment and tax breaks encouraging investment have been important ways government has supported culture. Making sure that CBC and the NFB are properly funded would go a long way. But those aren’t the only ways our government could help our culture flourish.

Equally important to protect the Internet environment. Net Neutrality is crucial because it allows the Canadian arts a level playing field. Our government needs to take care to prevent the Internet carriers from gouging consumers (which will be made worse with the introduction of Usage Based Billing) because equal Internet access to all Canadians is important for Canada’s full participation in the global digital economy.

And of course, it would be good if our government doesn’t make life worse for Canadian creators with the introduction of bad copyright law.

CanCon isn’t helping anymore (if it ever did)

Clearly at this point CanCon regulations and designations are more of a liability than an advantage.

The thing is, you can make a law saying there has to be X amount of Canadian Content, but nothing will guarantee that it is good Canadian Content.

It’s long past time we dropped the CanCon regulations.

Canadian artists are plenty good enough to succeed without them.

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Back to Why CanCon Hurts Canadian Culture [part 1]

Back to Why CanCon Hurts Canadian Culture [part 2]

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Image Credits:
“Hanging out with Stompin’ Tom” used with permission from Lynn Russwurm

Courtney Love photo by whittlz
under a Creative Commons Attribution Non Commercial No Derivs 2.0 License (cc by-nc-nd)

Edwyn Collins photo © Guillaume Sautereau / POPnews
under a Creative Commons Attribution Non Commercial No Derivs 2.0 License (by-nc-nd)

Arrogant Worms collage by lothaurien.ca from photos by Mike Gifford
under a Creative Commons Attribution Share Alike License (cc by-sa)

Julie Crochetière photo by lothlaurien.ca
under a Creative Commons Attribution Share Alike License (cc by-sa)

Allison Crowe by Adrian22 at en.wikipedia
under a Creative Commons Attribution-Share Alike 3.0 Unported License (cc by-sa)

“Isn’t it time we Trashed CanCon” image created by laurelrusswurm from Garbage Can by capl@washjeff.edu
under a Creative Commons License (by-nc-sa)